REPORTS SUGGEST THAT NEW INVESTORS ARE SHOWING A KEEN INTEREST IN CRYPTOCURRENCIES
Many people are skeptical about cryptocurrencies due to the volatility of the sector. But more and more people in emerging markets are using it as a way to make more profit in the long run. No one can claim that investing in cryptocurrencies is very risky, but there is also no doubt that they offer long-term promises of high return on investment.
Therefore, it is not surprising that a recent survey showed that investors from Latin America and the Asia-Pacific region believe in the long-term growth potential of cryptocurrencies. In a study conducted in these markets, 75% of investors were willing to increase their investments. These investors mainly work in the markets of Latin America and the Asia-Pacific region.

Toluna's research, which was attended by 9,000 investors from 17 countries, showed that representatives of the countries of the Asia-Pacific region and Latin America believe that investing in cryptocurrency is beneficial in the long term, given the upward trend that seems to be continuing.

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This opinion differs from the opinion of participants in developed markets. In their opinion, cryptocurrencies will soon notice another round of hype, but not in the long term.

NEW CRYPTOCURRENCIES HAVE HUGE POTENTIAL
Currently, the most profitable cryptocurrency market is the emerging market. This is due to the fact that at least 32% of consumers still believe that investing in cryptocurrency is worth it in the long run.

Unlike developed markets, where trust in crypto investments was found only in 14% of consumers. Countries such as the European Union and the United States are not too supportive or believe that cryptocurrency is the way forward.

But when it comes to the reasons for these differences in responses, researchers have found that many people do not yet understand cryptography in its entirety.

In addition, they found that even among 61% of respondents who said they were familiar with cryptocurrencies, only 23% see this asset class. That's why the research firm came to the conclusion that this is due to the complexity of the cryptocurrency concept.

For example, many ads advertise NFTs to raise awareness about this sector. But none of them are designed to help people understand what NFT is.

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The study also showed that 41% of emerging markets invested in cryptocurrency, while developed markets invested only 22%. In addition, 42% of players in developed markets consider cryptocurrency risky, while only 25% of players in emerging markets think so.

MILLENNIALS-INVESTORS ARE AHEAD OF THE ADOPTION OF CRYPTOCURRENCIES
Toluna reported that Millennial is the leader among people who have invested in cryptocurrency. According to the data, 40.5% of those aged 25 to 34 in both markets are crypto investors. In addition to Toluna, another company, Morning Consultants, also found that 48% of millennials' homes are owners of cryptocurrencies.

The Cryptocurrency Market remains below $1.8 trillion | Source: Total Market Capitalization of Cryptocurrencies at TradingView.com .

This is different from people aged 57 to 64, also known as baby boomers. However, this group represents only 21% of crypto investors.