Microsoft Bing

When Google was still a startup, Microsoft was already a software giant. Thus, intoxicated by the success of its Windows OS platform, it was unable to innovate in the web space.

Microsoft has grossly underestimated the Internet, as well as the smartphone market. Because Bing is the company's fourth attempt to create a web search engine.

First there was MSN Search in 1998, Windows Live Search in 2006, and then Live Search in 2007, which was renamed Bing in 2009 and Microsoft Bing again in 2020.

I think the people who use Bing are either Windows supporters or less experienced computer users who are stuck with it as the default mechanism and don't know how to switch.

However, it can still be useful. But this is mainly for SEO specialists and website owners who want to rank in the engine.

Features: Microsoft integration, 6% market share%

Cons: Less impressive results

Website: bing.com